No. 02 Knowing your Market: Strategy, Communication and Relationships
This series has been designed as a resource for anyone who is developing and implementing a strategy to engage employers.
Edited by Aled Williams and Tim Lees, University of Salford

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Contents

Foreword by Mel Lees

Foreword by Denis Walker

Introduction

Contributors

Section 1: Understanding your market

Activity 1: Employer engagement: comparing your institution’s aim with the market (Part 1)
Activity 2: General market information
Case study: University of Salford working with ConstructionSkills and the National Skills Academy for Construction
Activity 3: Labour market information (LMI) and market research
Activity 4: Employer engagement: comparing your institutions, aim with the market (Part 2)

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Section 2: How to make successful contact with employers

Activity 1: Range of methods for making initial contact with employers
Activity 2: Selecting the right method for approaching employers
Activity 3: Getting the message right: critique of communications with employers

Section 3: Relationships with employers: practice that works

Case study: MSc Construction Management programme – Risk and Finance Management Module
Activity 1: Effective relationships between HEIs and employers
Case Study: North West Higher Level Skills Partnership - Liverpool John Moores University
Activity 2: Service delivery and relationship management: maintaining excellence
Activity 3: Developing a relationship: the complexity of engagement

Resource sheets

• Resource Sheet 1: General market information – Answers
• Resource Sheet 2: Other key players in the marketplace for employer engagement
• Resource Sheet 3: Labour market intelligence 2009-2013
• Resource Sheet 4: Public sources of labour market information and market research
• Resource Sheet 5: Market research and labour market information
• Resource Sheet 6: Employer Engagement: comparing your institutions aim in relation to the market
• Resource Sheet 7: Methods of making initial contact with employers
• Resource Sheet 8: Selecting the right method for approaching employers
• Resource Sheet 9: Communicating with employers by letter
• Resource Sheet 10:Tips for communicating with employers
• Resource Sheet 11:Types of university: employer relationships and their benefits
• Resource Sheet 12:Service delivery and relationship management